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| About Phoenix Duo Matrix |
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At “Phoenix Duo Matrix”, we offers marketing strategy consulting services that lead to transformational marketing strategies for brands, products, and services, as well as increased sales and profits. Our services apply to both B2C and B2B marketing consulting projects.
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Marketing Strategy Consulting: Vision & Mission
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As one of our marketing strategy consulting services, Phoenix Duo Matrix helps companies develop a marketing vision and mission.
A marketing vision is a statement so big, so bold, that expressing it, never mind executing it, has a transformational effect. Companies become what they want to be. While inspirational, the marketing mission is more operationally oriented and focused—it's a blueprint for directing management and employees in their everyday work towards the achievement of the vision.
The vision and mission become the rallying cry for not just the marketing department, but for anyone with a vested interest in the performance of the company. |
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Marketing Strategy Consulting: Market Segmentation |
There are many ways to segment any market and hundreds of variables that might form the basis for segmentation. This marketing strategy consulting service applies technologies that cut through a constellation of possibilities to choose the approach that yields the most profitable solution. Our pioneering, proprietary method of market segmentation suggests the best way to segment the market and rank orders alternative market targets using return-on-investment criteria. |
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Marketing Strategy Consulting: Positioning |
Helping companies develop a compelling positioning—the succinct, lasting message you want to fix in people's heads about your product or service—is a key benefit of our marketing strategy consulting services. Most brands do not have a clear positioning. Copernicus can identify the strongest positioning opportunity by uncovering what is really important to your targets, not what they say is most important. |
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Marketing Strategy Consulting: New Product/Service Development & Pricing |
Every day, marketers face critical decisions about the features, benefits, and pricing of new and established products and services. This marketing strategy consulting service employs Phoenix Duo Matrix Concept Engineering to test one hundred thousand (or more) alternative product/service configurations to determine which are the most profitable. |
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Marketing Strategy Consulting: Advertising Strategy |
Our marketing strategy consulting services includes advertising pre- and post-testing. This proprietary marketing strategy consulting service captures multiple indicators of advertising performance in a single measure of campaign effectiveness, also known as advertising sales impact. |
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Marketing Strategy Consulting: Media Optimization |
As part of our marketing strategy consulting service, Copernicus offers a powerful, proprietary approach to media selection: The Phoenix Duo Matrix Media Optimizer. Our media optimization model creates a financially optimal media plan to reach target audiences most effectively and efficiently. |
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Marketing Strategy Consulting: Customer Service Development |
This marketing strategy consulting service creates "highly profitable" customer service programs, designed to balance service requirements and costs in order to retain high-value customers at an attractive price. |
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Marketing Strategy Consulting: Sales & Channel Strategy |
This marketing strategy consulting service uses information about the target market's purchase process, usage of different channels (i.e., the web for research, phone for purchase, store for repair/customer support), and needs/problems/pains to formulate an optimal sales and channel strategy. |
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